Turning $17k Invested into $130k in New Revenue

Problem

A family law firm based in Boca Raton, FL, sought to improve its online presence and increase client inquiries through Google Ads. Despite having a budget and clear goals for their advertising campaigns, they struggled to achieve a satisfactory return on investment. Their challenges included reaching their target audience effectively and converting impressions into tangible leads.

Solution

Blue Fox Marketing implemented a targeted Google Ads strategy to address these challenges. Key elements of the solution included:

  • Keyword Targeting: Focusing on highly relevant keywords within tightly organized ad groups, enabling precise targeting and bidding for optimal performance.
  • Device Optimization: Prioritizing ad spend on devices that demonstrated the best conversion rates, ensuring budget allocation towards the most effective channels.
  • Continuous Optimization: Monthly adjustments and optimizations to maintain a high quality of conversions, focusing on the best-performing keywords, devices, and other critical metrics.

Outcome

The outcomes of this refined strategy were remarkable:

  • Impressions: 11,488
  • Clicks: 356
  • Conversion Rate: 24.44%
  • Conversions: 87
  • CPA (Cost Per Acquisition): $67.13
  • CPC (Cost Per Click): $16.41
  • Mobile Conversions: 78% of total conversions
  • Total Invested: $17,840
  • New Revenue Generated: $130,500

By concentrating the limited ad spend on the most effective channels and continuously optimizing the campaign based on performance data, Blue Fox Marketing was able to significantly improve both the quantity and quality of leads. This approach ensured the firm’s Google Ads campaigns were both cost-effective and impactful, leading to an increase in conversions and better utilization of their advertising budget.

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