About Blue Fox Marketing
We worked inside a contractor's business first.
Blue Fox started with two people at an asphalt company, one doing sales and one doing marketing. We still work that way.
Meet Skyler and Josh
Skyler learned to sell parking lots on the inside of an asphalt company, including time on the crack seal crew. He talks to contractors the way they talk to each other.
Josh started as an estimator while he was in college and fell into marketing because the company did not have anyone doing it. He builds the sites, the search work and the systems.
More from Josh: his author page and articles.
Our story
How a sales guy and a marketing guy ended up here.
- Alaska, 2017
We meet in Alaska
Josh, who grew up in California, had started working summers in Excursion Inlet, Alaska, just outside Juneau. Skyler, from Utah, showed up in 2017 and the two of them became friends.
- Northern Utah, 2019
The same asphalt company, by accident
Skyler went home to Utah and sat down for a job interview at an asphalt paving company. They told him they had just hired another guy who had worked in Alaska. He turned around and it was Josh.
Josh had been hired as an estimator while he was in college. The company did not have a marketing person and he was curious about it, so he fell into the job. Skyler ran sales, and spent time on the crack seal crew to learn the work. One of them handled marketing and the other handled sales.
- A year and a half to two years later
From under $2 million to over $4 million
When they started, the company was doing a little under $2 million a year. By the time they left it was just over $4 million. They were the only sales guy and the only marketing guy, so they knew they had something to do with it.
That is where they learned the lingo, how to sell a parking lot, and what a paving company owner is actually worried about.
- March 2020
Josh starts Blue Fox
They asked how to do the same thing for other companies. In March 2020, while he was finishing his MBA at Utah State, Josh started Blue Fox Marketing. Skyler moved to Salt Lake City and worked for another company.
- May 2024
Josh brings Skyler on
Blue Fox was going well, and Josh was running it from wherever he happened to be, including other countries. He called Skyler and brought him on to help grow it. Together they started a sister company, Asphalt Marketing.
- What we kept running into
Leads were not the whole problem
Contractors are great at laying asphalt and not always set up to follow up. Get one of them 60 new leads in a month and they might reach five or six, then tell us the leads were bad. So we started giving every client a CRM, so leads stop falling through the cracks.
Clients got so much from it that it grew into its own product, GoPave, a CRM built for asphalt paving companies.
- Today
Home base: Denison, Texas
Blue Fox now works with home-service contractors across the country, with our home base in Denison, Texas. Same idea as day one: one person who knows marketing, one who knows sales, and both of us have worked inside a contractor's business.
Want to talk to one of us?
Book a call and you will talk to Skyler or Josh, not a call center. Blue Fox Marketing, Denison, Texas.